/ Market Analysis / Graphic Design


Gummies In The Raw

Branding Re-Design




The bitter truth is - consumers want less sugar. A whopping 67% are using alternative sweeteners





While Sugar has been put under fire due to weight concerns, weight is no longer the issue Americans are treating and preventing the most.





With a $1.5 trillion wellness market valuation, we think it’s a sweet deal. And more and more consumers are prioritizing wellness.





We can serve a new tribe of gummy eaters: the self-care self-starters.

They seek balance in a hectic schedule by actively caring for their mental wellbeing. They look to natural ingredients and practice small mindful moments each day.







We are excited to Introduce Gummies in the Raw!! A trio of three mood boosting gummy flavors.







First, ZEST OF LIFE for ENERGY. Second: MINDFUL MAGIC for FOCUS. And MOON BLOOM for SLEEP.







Our trio of three gummy packages with a curved opening that follows our signature color gradient.

The package and individual gummy is reminiscent of the gum category, while still remaining unique.







In terms of brand anatomy, we make a balance between fixed and flexible. We use the same stencil logo so it can attract our huge original consumer group.




The gradient color represents our changing mood. our personality is natural, flexible, thoughtful and playful. Our products are used in different spaces in daily life and can adapt to different groups of people depending on their moods.





By linking these two ideas, sugar and vitamins, into portable Gummies, In the raw products can now live in completely new locations.